Pretty Curly Girl is a brand that has been around since 2019 and was founded by Hanan from the Netherlands.
The idea came about because it was very popular in curly hair communities to use lubricant on your hair. This can be quite awkward for some people to shop for, and Hanan cleverly responded to this with a special curly hair product that was a huge success from the start!
Below you can see Hanan, owner of Pretty Curly Girl:
More about the Pretty Curly Girl brand
After the successful launch of the serum, more products followed, such as a flaxseed gel (which was also often made in curly hair communities). The annoying thing about DIY products is that they quickly expire, so she created a flaxseed gel with a special natural formula that was suitable for everyone!
This is Pretty Curly Girl's very first product (the packaging has since been updated).
She also wanted her brand to be convenient: the products are characterized by a clear step-by-step system. All hair products are divided into three categories: washing, conditioning, and styling. A handy 3-step system that keeps you organized and makes it easy to start a curl routine.
Ingredients
Although they don't really promote it, Pretty Curly Girl is a fairly natural brand. It is free of synthetic ingredients and the focus is really on the most natural variants of ingredients. This means that the products are also eco-proof: better for you and the world.
Gel is often made with synthetic ingredients such as PVP. Pretty Curly Girl uses natural hold agents such as Xanthan Gum and Marshmallow Root. This also provides flexible, long-lasting hold — just like PVP.
The shampoos in the range are free from harsh sulfates and cleanse your hair gently, without affecting its natural moisture content.
In addition, many Pretty Curly Girl products contain extra nourishing ingredients such as tea tree oil and peppermint oil. These natural extracts help soften and moisturize your hair, while keeping your scalp fresh and balanced.
Finally, there are many products with and without protein. Below is a brief explanation of why protein can work:
- Without protein: perfect for dry, coarse hair that needs extra hydration.
- With protein: ideal for fine or damaged hair that could use some strengthening and elasticity.
Curly hair routine with Pretty Curly Girl
Pretty Curly Girl distinguishes between three types of curls: wavy, curly, and coily hair. Regardless of your curl type, follow this order:
- Step 1: Wash
- Use the refreshing Peppermint shampoo or a mild co-wash from Pretty Curly Girl.
- Step 2: Condition
- Detangle and moisturize your curls with the Bye Bye Tangles conditioner.
- Step 3: Leave-in
- Protect your hair from frizz and dryness with the Loving leave-in.
- Step 4: Style
- Define your curls and keep them in shape all day long with Pretty Curly Girl gel, such as Flaxseed Gel or Strong Hold Gel.
- Extra care
- Use a hair mask weekly and finish your routine with a nourishing serum for extra shine.
This routine will help you build a good routine.
Favorites per hair type
Below are some useful tips for each hair type.
Wavy hair
Wavy hair is often a mix of slight waves to curls at the ends. This hair type benefits from lighter products, but can use strong gels to keep the hair in shape.
Product tips for wavy hair:
- Reset Shampoo: ideal if you have fine hair or use a lot of products.
- Strong Hold Gel: keeps hair in place for a long time.
- Rose Water Refresh Spray: handy for quick refreshment without heavy products.
Curly hair
Curly hair has clearly recognizable curls, often starting at the roots. This hair type loves balance: enough hydration, but also some firmness to allow the curls to form beautifully.
Product tips for curly hair:
- Bye Bye Tangles Conditioner: ensures soft, manageable curls.
- Loving Leave-in: moisturizes and keeps your curls supple.
- Flaxseed Gel: defines and provides long-lasting hold with a natural shine.
Coily hair
Coily hair has tighter, spiral-shaped curls and loses moisture more quickly. It therefore needs rich, nourishing products that keep the hair supple.
Product tips for coily hair:
- Rich Moisture Mask: deeply nourishing mask for extra repair.
- Loving Leave-in: helps retain moisture and prevents breakage.
- Strong Hold Gel: provides hold without weighing down the curl.
Want to shop Pretty Curly Girl?
You can shop all Pretty Curly Girl hair products at CurlyTools. Still not sure what's right for you? We've put together handy bundles so you can easily start with a complete routine for your curls.
👉 View the complete Pretty Curly Girl Collection at CurlyTools
