Flora & Curl

What does the brand stand for?

Flora & Curl was founded by Rose in 2011, who began experimenting with botanical ingredients and ended up creating a fantastic and natural brand, Flora & Curl. The brand is based on the concept of blossoming, represented by the name Flora, derived from the Latin word for “blooming.”

The brand is dedicated to plant-based hair care, with the goal of caring for, nourishing, and styling your hair while embracing the beauty of your natural curls. The collection has been specially developed for all curl types, and at Flora & Curl, we strive to make your curl routine simple, effective, and enjoyable. Say goodbye to complicated routines and welcome beautiful, healthy curls with Flora & Curl!

Flora & Curl is plant-based and a rich way to boost your natural routine. Flora is the Latin word for plant life. They create plant-based hair care products to hydrate, soothe, style, and protect all types of curls. Say goodbye to complicated curl routines and labels, and hello to targeted curl care from Flora & Curl!

Rebranding

In 2024, Flora & Curl underwent a rebranding. All products are now packaged in sustainable aluminum packaging. All formulas and ingredients have remained the same as before.

Can you use Flora & Curl within the CG Method?

All Flora & Curl hair products are CG-proof and specially formulated for curly, wavy, and coily hair. The founder started experimenting on her own curls after her hair was severely damaged by years of exposure to chemicals. This not only caused hair problems, but also a painful and irritated scalp. She realized that this was not a sustainable way to care for her hair and decided to embrace her natural curls and let them become truly healthy.

What curl type is FloraCurl for?

Flora & Curl is suitable for all curl types and textures, from wavy to tight curls and from fine to thicker hair.