Giovanni Cosmetics

Giovanni Cosmetics was the first full-range, salon-inspired hair care brand in natural product stores and is now the best-selling hair care line in the US natural products industry. Giovanni Cosmetics uses only natural ingredients. Read more about the brand and Giovanni's hair products below.

Who is the founder of the brand?

Giovanni Cosmetics was the first salon-inspired hair care brand in natural product stores. The founder, Arthur Guidotti, had a passion for everything related to hair. Giovanni Cosmetics uses only natural ingredients, and all products fit within the CG Method and are suitable for all hair types. Whether you have wavy, curly, or coily hair, these products are a perfect match. Do you follow the Curly Girl Method? Then Giovanni is always the right choice for you!

Is Giovanni suitable for curls and the CG Method?

Within the Curly Girl movement, Giovanni is a well-known brand for curls. It is affordable and suitable for all curl types, including wavy hair! One of the most popular products, as mentioned above, is the Direct Leave-in Conditioner, a light, milky leave-in conditioner that you use after washing to style your curls.

The L.A. Hold Styling Gel is also a favorite, a strong hold gel that's perfect for everyday use.

Unfortunately, this brand is no longer completely CG. We provide clear information with each product so you can make the right choice.

Is Giovanni Cosmetics Color-Safe?

Yes, all Giovanni shampoos and conditioners are suitable for colored hair.

Which shampoo do you recommend?

The styling range is fairly straightforward, but if you are looking for a shampoo and conditioner, there are several options. Below, we help you make the right choice!

1. 50/50 Balanced Shampoo and Conditioner

With this duo, you can't go wrong. The shampoo and conditioner are suitable for normal to dry hair and for fine to medium and thick hair.

2. Smooth As Silk Shampoo and Conditioner

We recommend this shampoo and conditioner for damaged hair. For example, if you regularly dye your hair and/or use heat tools.

3. Tea Tree Shampoo and Conditioner

This is ideal for all hair types and also suitable for sensitive scalps.

4. Curl Habit No Foam and Defining Shampoo

The No Foam Shampoo is suitable for medium to thick hair. The Defining Shampoo is a deep cleansing (non-CG) shampoo for fine to thick hair. The Curl Habit line generally has a richer formula than the previously mentioned shampoos and conditioners.

Where can you buy Giovanni Cosmetics?

At CurlyTools, of course! This brand has been a favorite in America for years and is now finally available here in the Netherlands and Europe! The Direct Leave-in Conditioner is especially popular, but Giovanni now offers a wide range of hair products. From curl shampoo to CG products with protein and a gel for extra hold. Many of the products are also available in travel size, perfect for trying out the brand on your curls!