Umberto Giannini

The hair care brand Umberto Giannini comes from England and was founded by the hairdresser of the same name: Umberto Giannini. The brand's products are incredibly popular among women who follow the CG Method, with Umberto Giannini Curl Jelly ranking number 1 for years! Umberto Giannini continues to surprise us with new, high-quality hair products designed to tackle issues such as frizzy curls and damaged hair.

How did the brand come about?

The brand was created in 1990 by the eponymous hairdresser Umberto Giannini in England. Drawing on the wealth of experience he and his wife had gained, the first haircare line was launched in 1998. A key feature of this launch? A breath of fresh air in the haircare world, as the advertisements did not use perfect, photoshopped images. Instead, they featured real women with different curl patterns and hair types.

Umberto Giannini is now run by co-founder Claire Shread, a woman with a clear vision. All of the brand's products are free from animal ingredients and not tested on animals: completely vegan! Did you know that the best-selling Curl Jelly was created especially for curly hair?

Want to know another fun fact? The entire management team is female. They want to contribute to getting more women into top positions in business.

Environmentally conscious

The brand also has B Corp status. This means that they go the extra mile for the environment and produce in a conscious manner. They have also won several awards and the curl line has been awarded the Loved by Curls certificate.

Is Umberto Giannini suitable for the CG Method?

No, not all Umberto Giannini hair products can be used with the CG Method. Check each product description to see if it is CG-proof.

Who are the products suitable for?

Umberto Giannini products are suitable for all types of curly hair. Whether you have limp curls or are looking for extra definition, you've come to the right place. The products are designed for different curl types and also work well on frizzy or damaged hair.

In 2025, Umberto Giannini launched a new line: Strong Curls. For stronger and healthier hair.

Are Umberto Giannini products vegan?

Yes, all Umberto Giannini hair products are vegan. They contain no ingredients of animal origin. Being vegan has been an important focus of the brand for many years, even when it was not yet commonplace.

Want to buy Umberto Giannini? Discover the complete range at CurlyTools

We have been selling this top brand for curls since 2019. Be inspired by the colorful and cheerful range and give your curls the very best hair care with Umberto Giannini hair products.