The brand loop was founded by Michelle Scott-Lynch. Her mission was to create curly hair products that are good for people, animals and the planet. With these 3 pillars she has set up a beautiful brand. All products are natural, ECO Proof, vegan and free from harsh ingredients such as sulfates, silicones and parabens.

100% natural and ECO friendly 

The products are very easy to recognize by the colorful packaging, yellow, green and pink everything comes along! The packaging alone makes the brand's products very attractive. 

But, even more important is the content of the products. Because the products are made with fair trade ingredients and they are eco-certified. So you will not find: 

  • Synthetic fragrance or dyes in the products
  • No silicone
  • No parabens 
  • No sulfates
  • No mineral oils 
  • No PEGS

The smell is also an important part after packaging. Because, about the scent, opinions are pretty divided. One person thinks it's a great scent while the other person finds it really too sweet. An important note here is that the scents are not artificial, so you can be sure that your scalp will not be irritated by perfume (which you can find in many products, on the other hand!). 

We don't like the smell very much, but it's not so bad to put them aside for this because of the natural formulas. If you read other reviews, you will often see that the products smell wonderful. Of course there is no arguing about smell! :) 

Price and points of sale

Did you know that Boucleme is from the UK? Good news! Because this means that they have always produced according to European regulations. For example, it is a lot stricter than the American regulations. 

In 2021, the Boucleme products were barely available in web shops. You could often get them at your curling hairdresser. But good news, because since 2022 you can also find all boucleme products in our shop! 

Although Boucleme is in the slightly higher price range, they have made minis of about 100ml each. This gives you the opportunity to test the products well before purchasing a full size variant. Prices start above 20 euros for most full size products. We think this is still a reasonable price, because most eco-friendly products are on the more expensive side. More research is needed for natural alternatives and for the product to really work. 

Boucleme Shampoo

First of all, let's start with Boucleme's shampoo. Actually, we should say: shampoos. Because within the collection you can find 3 types of cleaners: the Curl Cleanser (green variant), the Scalp Exfoliating Shampoo (dark green) and the Hydrating Ceanser (the blue one). 

The distinction between these 3 is very easy to make: 

  • The Hydrating Cleanser: is a real shampoo, cleans gently 
  • Curl Cleanser: is actually a co-wash (also has a cream-like substance)
  • Scalp Exfoliating shampoo: is suitable for anyone with sensitive skin 

verschil boucleme shampoos

Hydrating Cleanser

Of hydrating cleanser is free of sulphates and provides a good but wild cleaning. Actually, this variant is most suitable for all types of curls: a mild cleaning is best for curls. 

Let your hair really get used to this shampoo. The shampoo can leave your hair feeling a little rough. But don't worry, this isn't a big deal. After the shampoo you always use a conditioner or a mask. 

The shampoo is enriched with different types of oil such as:

  • Castorolie
  • Coconut oil
  • Camellia oilie
  • The voice you eat

Do you have fine hair? Then don't be scared. These ingredients are formulated so as not to be heavy on finer or wavy hair. 

Boucleme shampoo
Bouceme co-wash (curl cleanser)

As we mentioned earlier, the Curl Cleanser a co-wash. A co wash is in between a shampoo and conditioner. We recommend this product if you want to wash your hair more than once or twice a week and, for example, do sports or work in an environment where you have to wash your hair more often. 

Do you use the curl cleanser regularly? Then it is useful to alternate these with the hydrating cleanser! Otherwise you may suffer from build-up. 

This co-wash is also equipped with natural ingredients such as: 

  • Aloe vera olie
  • Flax seed
  • Coconut oil 
Boucleme curl cleanser
Bouceme Scalp Shampoo

The last shampoo of this list is the Scalp Shampoo. This shampoo gives your scalp a little tingle due to the spearmint. This will give your scalp a calming sensation. This is really ideal for anyone with a sensitive scalp. 

Boucleme scalp shampoo
Boucleme Conditioner

After shampooing, always use a conditioner to close your hair cuticles. The conditioner van Boucleme you can connect to all three shampoos above. Like the other Boucleme products, this conditioner will not weigh down your hair and is therefore also suitable for curlies with finer hair or a looser curl pattern. The conditioner has an airy and fairly thin substance and contains aloe vera, argan oil and coconut oil. 

Boucleme conditioner
Boucleme hair mask
In addition to this conditioner, you can also use it after the shampoo hair mask from Boucleme: the Intensive Moisture Treatment. This mask is especially suitable for anyone with dry and damaged hair. The mask is very concentrated, so you only need a little. Although some curlies indicate that this mask can be regarded as heavy, we believe that you can safely use it, but do limit its use: a maximum of 1 time every 1/2 weeks.
Furthermore, this mask has multiple functions, because you can also use it as a leave-in or pre-shampoo treatment! 
Boucleme masker
Boucleme Curl Cream 

We will continue in the care corner, the Boucleme Curl Cream is in fact another product with which you can take care of your curls. This Cream is best to use before applying a gel. This cream is also very concentrated, so don't use it too much. A small pea is recommended to start with. Be careful with fine hair! It can be a bit heavy because the butters and oil are slightly higher in the ingredients list. 

Curl Creme van Boucleme
Boucleme Super Hold Styler

Of Boucleme Super Hold Styler is a showpiece of Boucleme. This gel really gives wavy and curly hair a hold boost. The substance is on the slightly thicker side. What's really unique about this gel is the fact that a lot of 'super hold' stylers often contain PVP and the like. These are synthetics that give your hair hold. But this gel is free of these ingredients and is enriched with natural hold agents such as linseed and chia seed. This is also a microplastic free product! 

Boucleme super hold styler
Boucleme Curl Defining Gel 
And did you know that you can also add a second gel for even more hold and definition? the original Boucleme Curl Defining Gel is a good option for this. This gel gives your curls a medium hold level. 
protein booster

Finally, we would like to introduce you to one of the most new products from Boucleme: the protein booster. Most Boucleme products are free of protein. And did you know that you can easily add protein to all your Boucleme products with this booster? You can take a little product on your hand and mix it with a few drops of the booster. You can mix it with all your products, but it is most convenient to mix with your conditioner, mask or leave-in. 

Boucleme proteine booster

Final verdict 

Our final verdict on Boucleme's products. If you want to go for products that are good for you, the environment and the animals, this brand is really a godsend. In addition, they are super suitable for multiple curl types. So you can also use the products with wavy hair and a looser curl pattern without weighing down your hair. 

With the creams and the mask, it is therefore necessary to be careful with finer hair. Limit use to test how your hair reacts to products with slightly higher butters and oils. 

We personally find the scent a little less, but as you have already read, opinions are divided on this! It is not disturbing and especially not because you know that there are no synthetic fragrances in your product. 

In short, the Boucleme products are really worth a try! Prefer to try first? Discover all travel sizes of the brand and test them out! 

Discover the entire collection. 


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